Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.
It is tool that helps you understand your audience, track how visitors use your site, and gain insights to drive improvements. It can do a lot to help your business, but it can’t do everything.
Google Analytics let you see who has visited your site in the past and how many people are on your site right now.It’s not only tell about your site visitors but also tell that information can be used to target them with email campaigns or online advertising, as well as customize your content to better engage their interest.
It shows you how visitors travel through your site, including what page they start on, how many visit a second page and exit the site.If your website has a search feature, the Site Search feature in Google Analytics will let you see what terms your site visitors are entering in the search box, and whether they’re finding what they’re looking for.
Google Analytics tells you that what devices your site visitors are using, and what percentage of your audience is accessing your website from a smartphone or tablet.