Social Media Optimization
Social Media Optimization is similar to search engine optimization, in the sense that your goal is to maximize visibility and traffic to your site or blog from social media.
No one is unaware of the power of the social media and in 2017, the online marketers will not only aim at increasing the social media conversion rates but will also find out the opportunities to improve those conversion rates. Social media will offer great tools for converting visitors into buyers.
Social Media Optimization is designed in such a way that it significantly reduces the cost of marketing and increases the brands and company’s presence on the internet which helps to increase traffic on the search engine.Social media is an indispensable part of the internet marketing and has the power of making or breaking your online marketing campaign. Whether it is Facebook, Twitter, Instagram, LinkedIn or any other social platform all are used for the marketing,.
The social media landscape keeps on changing and the marketing strategies also need to be implemented accordingly. You need to have knowledge about the latest social media trends and updates in order to ensure that your marketing strategies will work as expected.
7 Steps to improve your SMO:-
Joshua Berg is one of the leading advocates of SMO. He has promoted a seven step model REALSMO, which is:
- Reputation – build your reputation as a reliable qualified source
- Engagement – encourage more engagement, sharing & reciprocate
- Authority – become a notable authority in your field of expertise
- Leadership – harness originality & creativity, be a Thought Leader
- Social – be social, find and engage sociable experts in your field
- Media – know your social media platforms to maximize influence
- Optimization – improve technical aspects to increase optimization
These seven steps provide a good benchmark against which you can assess and plan your current SMO activity.